New Business Practice Has To Be Built On Internet Business In View Of Advances Over The Last Five Years

Posted on November 9, 2009
Filed Under Online Business, Promotion and Marketing | Leave a Comment

Market forces have always ensured that the performance and nature of the work place balances. If you recognise that the principles of supply and demand will ensure that the ideal, or required, products and services are provided by successful firms, then the impact of the Internet Business development may well change the recognised economic paradigm.

Conventional business models are based on a division of function which arguably resulted from the mechanisation of industry through the Industrial Revolution. In order to improve efficiency the work place “scientists “ such as FW Taylor argued that separation of roles would improve production rates. Consequently the specialisation of function (innovation, design, production and sales) would be designed to ensure that the greatest opportunity for suppliers and retailers was achieved by encouraging competition at both ends of the chain (in manufacturers and retailers).

This model composed around silo’s is now under threat from the Internet, the very nature of the capability to share information instantly has had the effect of bringing together those customary silo’s. It is now perfectly possible that a group of designers can get together, design an item or service online, in real time. If the yield is a product then via 3D printing technology that product can be produced and promoted via a website. An whole supply chain can in fact Work From Home producing goods and services via Online Jobs.

This sort of activity will have an affect on the world of work as we know it today, Online Jobs will be the standard as opposed to the exception as design, manufacturing and production, sales and marketing and distribution are all possible through a broadband connection. Conventional barriers to entry in markets, such as accessibility, market intelligence and skill sets will become less of an issue as a start up Internet Business can, easily source suitable skills online and have no need to co-locate a team who can all effectively Work From Home. Any market is easy to get to when sales pitches and client contact is made through effective use of today’s communication technology. Business forums and blog sites can also provide useful local and regional business information through debate with firms already working in that market – obviously there is an issue around sharing information that could be useful to your competitors.

There is no doubt that the procedures of production as we understand them today will still be necessary for some elements of manufacturing and production, it would be almost impossible for a local supplier to construct a car and for an internet business sales team who work from home to sell it. It would also be foolish to imply that some of the more technologically advanced comodities we use on a daily basis could be designed over the internet by a team who had never met. However there are millions of goods which are straightforward in design construction and production which could be produced in this way. Who knows, some of them may even gain from design advancement as hundreds of much smaller teams take a look at those designs and add their own individual ideas to them.

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